The internet has really grown for the past few decades to be a place where people can do a variety of things from being a source of information, a platform where people can communicate, a place where people can enjoy entertainment and to a virtual place where businessmen can do their business-to-business transactions. It is a large place, and for Internet users to navigate it easier, they use a powerful tool that we call the search engine.
A search engine is a web tool that returns web results based upon a user’s query. For example, if you search for the word “puppies” it would return a recently updated list of websites that are highly related to the word “puppies”. It would crawl up a lot of websites to find that particular word or phrase, so if a website has web content that contains that keyword, surely that website would pop up in the results.
In particular, if you’re selling products online and when a potential customer type that name of the product in a search engine, you would want your website to come up first in the list of results. As one study shows that the first result on any given results page gets an average of 20.5% of the clicks. The higher the ranking of your website in the web results, the more traffic you can get into your website. The more traffic, the higher the chances that some of them would buy or use your product or services.
Most of the companies right now implement search engine optimization (SEO) on their website on their own. But if you think you don’t have the capability and knowledge to implement it on your own, you could always hire someone to do the job, and that is where an SEO company comes in.
What is an SEO Company?
An SEO company provides companies with search engine optimization tools to help them boost their online visibility. These SEO tools are then put into practice to modify a company’s website design and content to make it more appealing to search engines. The more optimized your site is, the higher the possibility that when internet users would search a keyword or phrase that is relevant to your business o, product or service offering, the likelier search engines would recommend your website. More internet traffic means more visitors. And with more visitors, you increase your chances of them buying or using your product which translates to increase income in your company.
What are the Benefits of hiring an SEO company?
Hiring SEO specialists provide many advantages to your company and here are the main ones:
- Improve your search engine rankings
Using the most advanced tools and strategies, an SEO company can help your company’s website look more attractive by finding the right keywords to attract your ideal buyers as well as making sure that your site architecture is optimized for search engine crawling.
- Improve your website traffic.
Just as helping your company’s site get a higher rank on the search engines, search engine optimization can also lead to an increase in your website traffic. And as you bring relevant traffic to your website, you will slowly gain the trust of your viewers, and people will tend to stick on it and make it as a reference when buying a product or service.
- Provide measurable results.
Unlike some traditional marketing strategies, SEO results can be easily represented in graphs, making the comparison of data more efficient. With that in hand, you can easily track and measure whether the SEO services provide value for your business.
What are the SEO services that I can expect from an SEO company?
- Business Evaluation & Site Analysis
An SEO company will first start evaluating the current business practices that your company implements. They will take a look at your target audience and your overall business goals before creating an SEO plan. In addition to evaluating your business, they will also analyze your site and its current SEO and determine what part of the current site and SEO needs some improvement.
- Developing SEO Strategy & Goals
As soon as the evaluation of your business and an in-depth analysis of your website is completed, an SEO company can now develop a plan on how they would implement an appropriate SEO strategy and goals that well suits your business.
- Setup of SEO Tools
Once the appropriate SEO strategy for your business has been determined, the SEO specialist sets up the necessary SEO tools like the dashboard and other analytic programs that can help you monitor whether the SEO strategy that they implemented had a significant impact on improving your gains.
- Ongoing Search Engine Optimization
You would know if an SEO company that you hired is a good one if they have already thought about what may come ahead in the future for your SEO strategy. Search engine optimization is a continuous process. Search engines regularly update their algorithm to remain useful for their users. To maintain their SEO rankings, companies have to reassess their SEO strategy and make minor and large improvements to their website.
How to figure out if you should hire an SEO company
A simple answer to a simple question, if you’re not satisfied with what you’re gaining right now and if you feel like there’s something wrong and lacking in your part in reaching your target audience online, then that should be your call to hire an SEO company for your business needs.
If you find yourself needing an SEO company for your business, especially if you are in the medical field, you can set an appointment with HealthMark in Singapore today. Healthmark is internationally recognized by the media as Singapore’s premier digital marketing SEO company for clinics, doctors and healthcare institutions. You may reach them through email at email@example.com or phone at 6559 6135 and WhatsApp at 9007 5432.
31F, 9 Temasek Boulevard
Suntec City Tower 2
+65 6559 6135